The latest data point for CELH's Return on Sales (ROS) in Q4'25 stands at 4.89%, marking a recovery from the negative territory observed in the prior quarter. This uptick follows a volatile period, with the metric reflecting improved profitability margins at the end of the fiscal year. Over the timeframe from Q1'23 to Q4'25, ROS exhibited an initial upward trend, rising from 21.04% to a peak of 27.22% in Q3'23, before stabilizing around 26% in Q4'23 and modestly declining to 25.99% in Q1'24. A sharp downturn occurred in Q3'24 at 3.08% and Q4'24 at -3.08%, signaling operational challenges, with partial rebounds in Q1'25 (18.52%) and Q2'25 (19.96%) interrupted by another dip to -9.62% in Q3'25; overall, the area chart reveals high volatility and a net decline from early highs, underscoring the need for sustained margin improvements.