As of Q3'25, CELH's ROS (Return on Sales) stands at -9.62%, marking a significant decline from previous quarters. The most recent data point reflects a sharp drop into negative territory, following a value of 19.96% in Q2'25. From Q1'23 to Q2'24, CELH's ROS showed a generally positive and stable trend, peaking at 27.22% in Q3'23 before experiencing a slight decrease and stabilizing around 26% through Q2'24. However, the metric exhibited pronounced volatility thereafter, with a steep decline to 3.08% in Q3'24 and even turning negative at -3.08% in Q4'24. Although there was a brief recovery in the first half of 2025, the latest quarter's negative result highlights increased instability and potential operational challenges for the company over the covered period.