The latest data point for CELH's Profit Margin chart, as of Q4'25, shows Gross Margin at 47.4%, Operating Margin at 3.6%, and Net Profit Margin at 1.3%, indicating a partial recovery in profitability following earlier quarterly losses, though all metrics remain below their mid-2024 peaks. Over the period from Q1'23 to Q4'25, Gross Margin exhibited an overall upward trend, rising from 43.8% to a high of 52.0% in Q2'24 before stabilizing around 51% in recent quarters with a slight dip to 47.4% in Q4'25; Operating Margin grew steadily from 17.3% in Q1'23 to 25.4% in Q3'23 and 23.4% in Q2'24, but turned negative in Q3'24 (-1.2%) and Q4'24 (-5.6%), with volatility persisting into Q3'25 (-11.0%) before rebounding modestly; Net Profit Margin followed a similar volatile pattern, peaking at 18.3% in Q3'23 and 18.2% in Q1'24, but plunging to -9.7% in Q3'25 amid operational challenges, ending at a slim positive 1.3% in Q4'25, highlighting inconsistent cost management and potential sector pressures. This trend underscores CELH's resilience in gross profitability but vulnerability in operating expenses, warranting close monitoring for sustained recovery.