In the latest reporting period of Q1'26, CELH demonstrated a recovery in its profitability metrics, with ROE reaching 8.80%, ROA at 2.13%, and ROIC at 6.35%. This marks a significant improvement from the volatile performance seen in the previous fiscal year, where several metrics dipped into negative territory. From Q2'23 to Q1'26, the company's operating efficiency has shown considerable volatility, characterized by a sharp decline from high double-digit ROE levels in late 2023 to a low of -4.72% in Q4'24. A similar downward pressure was observed in ROA and ROIC during Q3'24 and Q4'24, suggesting operational challenges during that period. However, the data indicates a cyclical recovery pattern, with periodic rebounds in Q1'25 and Q1'26, although current levels remain below the peak performance observed at the beginning of the time series.