As of Q3'25, CELH's latest Price-to-Sales (P/S) ratio stands at 5.04, reflecting a moderate valuation level compared to previous quarters. This figure follows a slight increase from Q2'25, when the P/S ratio was 8.04, indicating a recent decline in the metric. Over the period from Q1'23 to Q3'25, the P/S ratio for CELH has exhibited significant volatility. After peaking at 14.42 in Q4'23, the ratio sharply declined to 4.45 by Q4'24, before experiencing a brief rebound in early 2025. The overall trend suggests a substantial compression in valuation multiples, likely driven by changing market sentiment or company fundamentals, with the most pronounced drop occurring between Q1'24 and Q4'24.