As of the latest data point in Q1'26, the P/S Ratio for CELH stands at 2.95. This represents a significant decrease compared to the previous quarter and marks the lowest valuation level recorded within the observed period. The data from Q2'23 to Q1'26 reveals a volatile but overall downward trend in the company's price-to-sales valuation. After peaking at 14.416 in Q4'23, the ratio experienced a sharp decline throughout 2024, followed by a brief recovery in mid-2025 before falling again to its current levels. This trajectory suggests a substantial contraction in the revenue multiple that investors are willing to pay, particularly noted by the drop from 11.579 at the start of the period to the current 2.95.