As of Q4'25, CELH's EV/Sales ratio stands at 0.38, marking a significant decrease from previous quarters. This latest data point reflects a dramatic contraction compared to the recent high of 52.52 in Q4'23. Over the period from Q1'23 to Q4'25, the EV/Sales ratio for CELH exhibited substantial volatility. The metric climbed steadily through 2023, peaking sharply at 52.52 in Q4'23, before entering a pronounced downward trend throughout 2024 and 2025. Notably, the ratio fell below 1.0 by Q4'25, indicating a substantial revaluation of the company relative to its sales, and suggesting either a significant decline in enterprise value, a surge in sales, or a combination of both.