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Vidaroo Corporation, a video technology company, engages in licensing an online video platform and performing professional video production activities. It operates and licenses an online video platform under a software-as-a-service model that consists of a series of Web-based applications, a centralized user console, and an application for the management of the platform. The company's video platform is divided into two editions comprising Publisher, which is divided into a series of modules; and Enterprise edition that allows management of multiple content destinations. It licenses its video platform in on-demand and enterprise programs. The company's video platform provides video management, live streaming, content delivery and syndication, player functionality, social destination, analytics, and advertising capabilities. It is also involved in the creation and support of video imagery in the entertainment business; and support of video production for traditional media and corporate presentations, and in-house production of content. The company was formerly known as Gen2Media Corporation and changed its name to Vidaroo Corporation in April 2010. Vidaroo Corporation is based in Winter Garden, Florida.