As of Q4'25 (2025-09-28), Starbucks (SBUX) reported a Return on Sales (ROS) of 3.2%. This marks a significant decrease from the previous quarter's ROS of 10.2%, continuing a downward trend observed over the past year. Analyzing the period from Q2'23 to Q4'25, the ROS initially showed moderate growth, peaking at 18.5% in Q4'23 before entering a sustained decline. After Q4'23, the metric steadily decreased, with occasional minor rebounds—most notably in Q3'24 and Q3'25—before reaching its lowest point in the latest quarter. This trend indicates increasing margin pressure and potential operational challenges for SBUX over the covered timeframe.