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The latest data point for PG's EV/EBITDA ratio in Q3'26 stands at 81.68, marking a significant surge from the previous quarter's value of 15.37 and indicating potential market or operational shifts influencing valuation multiples. Over the period from Q4'23 to Q2'26, the EV/EBITDA ratio exhibited a generally declining trend, starting at 18.05 and gradually easing to 15.37 amid moderate fluctuations, such as a brief uptick to 19.54 in Q1'25 before stabilizing in the mid-teens. This downward trajectory suggests improving affordability in PG's valuation relative to earnings, though the abrupt spike in Q3'26 to 81.68 disrupts the pattern, potentially signaling heightened investor expectations or one-off factors warranting further scrutiny by analysts.