As of Q4'25, KO's EV/Sales ratio stands at 28.42, marking an increase from the previous quarter and representing the highest level since Q1'25. This latest data point suggests a renewed upward momentum in the company's valuation relative to its sales. From Q1'23 to Q4'25, the EV/Sales ratio for KO has exhibited notable fluctuations, initially declining from 27.69 in Q1'23 to a low of 22.30 in Q3'23, before rebounding and trending upward through 2024 and into 2025. The ratio peaked at 30.91 in Q1'25, followed by a brief pullback and a subsequent rise in the latter half of 2025. Overall, the trend indicates periods of both contraction and expansion, with recent quarters showing a recovery and renewed investor confidence in KO's sales valuation.