In Q1'26, CELH's operating expenses totaled $234.65M, entirely driven by SG&A expenses at $234.65M, as R&D expenses remained at no data across all periods. This marks a stable level compared to the prior quarter's $235.01M total. From Q2'23 to Q1'26, SG&A expenses exhibited strong overall growth, rising from $94.18M to $234.65M, with notable acceleration in Q4'24 ($185.17M) and Q2'25 ($237.89M), reflecting expanded operations or investments. R&D expenses showed no data throughout, indicating minimal or unreported activity in this category, while the stacked bar chart highlights SG&A as the dominant component of operating expenses in this quarterly timeframe.