In the latest period of Q4'25, Amazon's Gross Margin stands at 48.5%, reflecting a slight decline from the Q3'25 peak of 50.8%, while Operating Margin reaches 11.7%, showing a rebound from the prior quarter's dip to 9.7%, and Net Profit Margin settles at 9.9%, down marginally from 11.8% in Q3'25. Over the period from Q1'23 to Q4'25, all three margins exhibit a clear upward trend, with Gross Margin improving from 46.8% to a high of 51.8% in Q2'25 before moderating, Operating Margin more than tripling from 3.7% to 11.7% with notable gains post-Q1'23, and Net Profit Margin nearly quadrupling from 2.5% to 11.8% in Q3'25 amid seasonal fluctuations, particularly stronger in later quarters of each year. This progression highlights enhanced operational efficiency and cost management, though Q4 consistently shows softer performance across metrics, likely due to holiday-related expenses.