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AAPL Revenue by Segments

Revenue by Segments

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As of Q4'25 (2025-09-30), Apple's revenue is led by the iPhone segment at USD 49B, followed by Services at USD 28.75B, Mac at USD 8.73B, Wearables, Home and Accessories at USD 9.01B, and iPad at USD 6.95B. The iPhone continues to dominate Apple's revenue mix, while Services maintains a strong second position, reflecting the company's ongoing diversification. Over the period from Q1'23 to Q4'25, the chart shows a consistent seasonal pattern, with iPhone revenue peaking in the first quarter of each fiscal year and dipping mid-year. Services revenue demonstrates steady growth each quarter, rising from USD 20.77B in Q1'23 to USD 28.75B in Q4'25. Other segments such as Mac, iPad, and Wearables, Home and Accessories exhibit relatively stable performance with minor fluctuations, but none approach the scale or growth trajectory of the iPhone or Services segments.